Privacy policy
Privacy Policy
Last updated: May 2026
This Privacy Policy describes how Kurve (“Kurve”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit, use or make a purchase from https://kurve.co (the “Site”), contact us, or otherwise interact with our products, services, marketing or customer support.
For the purposes of this Privacy Policy, “you” and “your” means any visitor, customer or other individual whose personal information we collect in connection with the Site.
Please read this Privacy Policy carefully before using our Site.
1. Who We Are
Kurve is operated from the United Kingdom.
For the purposes of applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and, where applicable, the EU General Data Protection Regulation (“GDPR”), we are the data controller of the personal information we collect about you.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
Email: support@kurve.co
2. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, legal requirements, technology or the way we process personal information.
When we update this Privacy Policy, we will revise the “Last updated” date above. Where required by law, we may also notify you of material changes.
3. Personal Information We Collect
The personal information we collect depends on how you interact with our Site and services.
a) Information you provide directly to us
We may collect information that you provide when you place an order, create an account, contact us, subscribe to our emails, complete a form, or otherwise communicate with us.
This may include:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Order details
- Payment confirmation details
- Account login information
- Customer support messages
- Any other information you choose to provide to us
We do not directly store full payment card details. Payments are processed securely by third-party payment providers.
b) Information collected automatically
When you visit or use our Site, we may automatically collect certain information through cookies, pixels, tags and similar technologies.
This may include:
- IP address
- Device type
- Browser type
- Operating system
- Pages viewed
- Products viewed
- Time spent on the Site
- Referring website or source
- Interactions with emails, ads or website features
- Approximate location based on IP address
This information helps us operate, secure, improve and personalise our Site and marketing.
c) Information from third parties
We may receive personal information from third-party service providers and platforms that help us operate our business, including:
- Shopify, which powers our online store
- Payment processors
- Shipping and fulfilment providers
- Email marketing platforms
- Analytics providers
- Advertising platforms such as Meta, Google, TikTok or similar platforms
- Customer support and fraud prevention tools
Any personal information received from third parties is handled in accordance with this Privacy Policy.
4. Currency Conversion and Location Data
Our Site may use your IP address to estimate your location in order to display prices in your local currency or provide a more relevant shopping experience.
To do this, third-party services may process your IP address and store your selected currency in a temporary session cookie. This helps keep pricing consistent while you browse the Site.
You can disable or delete cookies through your browser settings, but doing so may affect certain website features.
5. How We Use Your Personal Information
We use your personal information for the following purposes:
a) To provide products and services
We use your information to:
- Process and fulfil your orders
- Take payment
- Arrange shipping and delivery
- Provide order confirmations and updates
- Manage returns, refunds or exchanges
- Respond to customer service enquiries
- Maintain your account, where applicable
- Provide access to our Site and services
Our legal basis for this processing is generally that it is necessary to perform a contract with you.
b) To communicate with you
We may use your information to:
- Respond to your enquiries
- Send order updates
- Provide customer support
- Send important notices about your purchase, account or our policies
Our legal basis is usually contractual necessity or our legitimate interest in providing customer service.
c) For marketing and advertising
Where permitted by law, we may use your information to:
- Send promotional emails or offers
- Show you relevant advertisements
- Measure the effectiveness of our marketing
- Create customer audiences or lookalike audiences on advertising platforms
- Personalise your shopping experience
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.
Where required, we rely on your consent for marketing. In other cases, we may rely on our legitimate interest in promoting our products and services.
d) For analytics and improvement
We use analytics and usage data to:
- Understand how visitors use our Site
- Improve our products, Site and customer experience
- Test new features
- Monitor performance
- Identify issues or errors
Our legal basis is our legitimate interest in improving and operating our business.
e) For security, fraud prevention and legal compliance
We may use your information to:
- Detect and prevent fraud
- Protect our Site and customers
- Enforce our terms and policies
- Comply with legal obligations
- Respond to lawful requests from authorities
- Keep business and transaction records
Our legal basis may include legal obligation, contractual necessity and legitimate interests.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our Site, remember your preferences, analyse traffic, support checkout functionality, and deliver relevant advertising.
Cookies may be placed by us or by third parties, including Shopify, analytics providers and advertising partners.
Types of cookies we may use include:
- Essential cookies required for the Site to function
- Performance and analytics cookies
- Functional cookies that remember preferences
- Advertising cookies used to show relevant ads and measure campaigns
You can control cookies through your browser settings. However, blocking certain cookies may affect the functionality of the Site, including checkout and currency display.
For more information about Shopify cookies, you can review Shopify’s cookie policy on Shopify’s official website.
7. How We Share Personal Information
We may share your personal information with trusted third parties where necessary to run our business, provide our services, fulfil orders or comply with the law.
This may include:
- Shopify and ECommerce platform providers
- Payment processors
- Shipping, logistics and fulfilment providers
- Warehousing partners
- Email and SMS marketing providers
- Analytics providers
- Advertising platforms
- Customer support tools
- Fraud prevention and security providers
- Professional advisers such as accountants, lawyers or insurers
- Authorities, regulators or law enforcement where required by law
We may also share information in connection with a business transaction, such as a merger, acquisition, sale of assets, restructuring or similar event.
We do not sell your personal information in the traditional sense. However, some privacy laws may define certain advertising or tracking activities as “selling”, “sharing” or “targeted advertising”. Where applicable, you may have the right to opt out of these activities.
8. Categories of Personal Information We May Share
Depending on how you interact with us, we may share the following categories of personal information with service providers or partners:
- Identifiers, such as name, email address, phone number and shipping address
- Commercial information, such as products purchased or viewed
- Payment and transaction information, processed by payment providers
- Internet or network activity, such as browsing activity and device data
- Approximate location data, such as location inferred from IP address
- Customer support information, such as messages you send to us
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
9. International Transfers
We are operated from the United Kingdom, but some of our service providers may process personal information in other countries, including the United States, Canada, the European Economic Area and other jurisdictions.
Where personal information is transferred outside the UK, EEA or your country of residence, we rely on appropriate safeguards where required by law, such as adequacy decisions, Standard Contractual Clauses, the UK International Data Transfer Agreement, or other recognised transfer mechanisms.
10. Data Retention
We keep your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Fulfil your orders
- Provide customer support
- Maintain business records
- Comply with tax, accounting and legal obligations
- Resolve disputes
- Prevent fraud
- Enforce our agreements
Order and transaction records may be retained for the period required by applicable tax and accounting laws.
When personal information is no longer needed, we will delete, anonymise or securely store it in accordance with applicable law.
11. Security
We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, disclosure or alteration.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you should avoid sending sensitive information to us through insecure channels.
12. Your Rights
Depending on where you live, you may have certain rights in relation to your personal information.
These may include the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Request restriction of processing
- Object to certain processing
- Request a copy of your information in a portable format
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
- Opt out of certain targeted advertising or data sharing activities, where applicable
- Lodge a complaint with a data protection authority
These rights may be subject to limitations or exceptions under applicable law.
To exercise your rights, contact us at:
support@kurve.co
We may need to verify your identity before responding to your request.
13. Marketing Preferences
If you subscribe to our marketing emails, you can unsubscribe at any time by clicking the unsubscribe link included in our emails.
Even if you opt out of marketing, we may still send you non-marketing communications, such as order confirmations, shipping updates, account messages or customer service replies.
14. Children’s Privacy
Our Site and products are not intended for children.
We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided personal information to us, please contact us at support@kurve.co and we will take appropriate steps to delete the information where required.
15. Third-Party Websites and Links
Our Site may contain links to third-party websites, apps or services.
We are not responsible for the privacy practices, security or content of third-party websites. If you visit a third-party site, you should review its own privacy policy and terms.
16. Complaints
If you have a concern about how we handle your personal information, please contact us first at:
support@kurve.co
If you are based in the United Kingdom and are not satisfied with our response, you may have the right to complain to the Information Commissioner’s Office (ICO).
If you are based in the European Economic Area, you may have the right to complain to your local data protection supervisory authority.
17. Contact Us
If you have any questions about this Privacy Policy, how we process your personal information, or wish to exercise your privacy rights, please contact us at:
Email: support@kurve.co
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